The beauty of a digital course is that once you have your final product that has demand you can sell it infinite times. And as a digital product, production costs are cheap and you don’t have to worry about things such as shipping.
But are people buying courses online? - YES!
The global e-learning market is on a rapid rise and expected to reach a stunning 325 Billion USD in size. (Forbes 2018) Africa's e-learning market valued at 785 Million USD in 2018 is expected to grow to 1.8 Billion USD by 2024.
The COVID 19 pandemic has also accelerated adoption of e-learning in Africa and therefore needs more digital savvy quality content creators that make the online learning experience fun and engaging.
Keeping in mind the trend of digitization getting started in this field today brings you future advantage. Selling an online course is an opportunity to generate passive income once you establish your customer base.
It is further an excellent means in expanding your personal brand, establishing yourself or your organization as an expert and authority in the field. Being first in this growing market means you are facing less competition in the African market than creators in other markets. Use this advantage to build your customer base today.