Are you a teacher? Here is how you can start your own digital content side business

Getting Started Mar 27, 2020

You teach at a school and are passionate about your work and hope to help pupils further advance their academics? Right now you are selling your time which is finite, so your income depends on the hours you can put in. You might have already improved your earnings giving tutoring lessons but how about you start your online business with e'ebo and turn your knowledge into a digital product that can be sold infinite times?

How?

  1. Brainstorm the topics
    Initially have your existing pupils or their parents in mind as your target group to purchase your materials. What are the topics, trainings that could help them improve their grades and understand the subject matter better? What are they spending money on tutoring for?

  2. Create a course curriculum
    Once you decide on a topic, start drawing out the course curriculum. Split the topic into 7-10 minute segments (that is around 2000 words written on a page).

What does it entail?

  • You write down each topic and the titles for the 7-10 minute segments in an overview (think about formatting them nicely as eebo allows you to add a pdf to the videos that your customers can download and print out). Add a 2-3 sentence description to each subtitle that you can also use for the app to add to your videos.

  • Create course summary highlighting the most important parts of the course / tutorial
  • Plan for a free introduction video of the course, what is the expected learning outcome and what will the learner gain by purchasing the course/tutoring videos
  • Consider creating an estimated total number days to complete the course
  1. Prepare for filming

Filming can be done very simply, feel free to sign up to one of our creator workshops to learn more about how to do this yourself.

  1. Equipment: A smart phone with at least 8 Megapixels (8MP) or higher is recommended. Most phones these days come with 12 MP especially if it is a brand phone like Samsung or Apple.

To get started simply go to your camera settings and select 720p. If your phone does not have it you may need to borrow a camera that you can use temporarily. We recommend testing if the sound quality of your camera is enough or if you need a microphone.

  1. Location: find a quiet location. Feel free to use a whiteboard or chalkboard to write on.
  2. Support: Ask a friend or assistant to help you film, having someone behind the camera can be very helpful. (If you film in our studio someone will be there to help), if there is nobody, don't worry about it either, make sure to place your camera stable and press the record button yourself before getting started.
  3. Alternatively you can also record with your computer camera.
  1. Filming

On the actual day of filming set up your equipment and get comfortable in your setting. You don't have to be perfect, as long as you articulate yourself with a clear and loud voice it will be enough.

What to watch out for when filming:

  1. Camera on a straight surface to ensure the image is straight
  2. Place it in a distance that shows your upper body and the board
  3. Keep eye contact with the camera, make sure when you speak not to look too much on the board
  4. Speak loud and clear
  5. Ensure the light is sufficient and there are no shadows in your face


5. Post Production

Most of the time you will have to cut the beginning and the end of your video, we recommend you to use the following free tools to do so:

  1. Free Video Cutter for Mobile phone
  2. Kdenlive for Windows/Linux/Mac
  3. Movie Maker for PC
  4. Screenflow – Is the best screen-sharing software out there. If your course is mostly screencasts, get Screenflow. It will capture your screen and voice as you navigate your computer and explain. You can also edit the resulting video.


6. Sign up to eebo

If you have not already signed up now is the time. Sign up to e’ebo to get started.

  1. Choose a name for your channel
  2. Create your unique URL
  3. Add a channel description; we recommend to write also who you are to build trust with your audience and what your channel is about
  4. Connect your channel with your social media
  5. Select your channel category
  6. Optional: Create a free channel introduction video and upload it - in this video we recommend you to introduce yourself, explain what your channel is about and what your subscribers can expect. Making it short and simple 1-2 minutes is enough.

7. Upload your ready content on e’ebo - Individual videos:

  1. First upload each video individually, add the 2-3 sentence description you prepared earlier in the overview and add a compelling title
  2. You set the price for each video individually first
  3. How to best determine the price for a video? If you need support in that question learn more in one of our pricing guides.
  4. Add hashtags to each video to make it more visible in search
  5. There is a free preview of 15 seconds for each video you can set where this preview starts
  6. If you don't like the automatic generated thumbnails you can exchange them with your own image in the dimensions 1280×720 px


8. Create your course

  1. Once you are done uploading the individual videos click on create new playlist
  2. Select all videos that are part of this course and arrange them in the right order
  3. Add a description to the course
  4. The free intro video is optional if you made one you will upload it at this stage under the free intro video button
  5. Add hashtags to the course to make it more visible
  6. Optional again upload a thumbnail for the course if the automatic generated one is not in your style
  7. Pricing: our software automatically adds the amounts of each individual video showing you a total in the pricing section, there is an option for you to set a discount to the full course and adjust the bundle price


9. Publish your ready product

We recommend double checking spelling and whether all videos are correct and in the sequence you want. Get ready to publish, you can choose to publish only the course and sell it only as a playlist or also to sell each video individually.

Having the individual videos allows you to make the segments part of other courses if needed.


10. Start selling your product!

Now that your channel is ready and your first product uploaded and published its time for you to start pushing!

How do I get my first clients?

  1. Start with your current students, offer it to them
  2. Send out an email in your network
  3. Ask your friends to share
  4. Post about it on your social media regularly

Read our blog posts and watch our marketing videos to learn more about how you can market and sell your products!



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